inside LBB

LBB is a first of it's kind marketplace for all things in the hoops world.

• Basketball News Get the latest NBA, Euro, WNBA, NCAA, streetball and youth basketball headlines, in-depth game breakdowns, and insightful commentary from experts who live and breathe the sport.

• Basketball Services: Whether you're a seasoned baller or just starting out, get training tips from top coaches, book a training or develop a brand with our guidance.

• Basketball Products: Discover high-performance basketballs, apparel, footwear, and training equipment from trusted brands, all in one place.

• Basketball Events: Catch happy hours, community popups, local tournaments, and open runs.

• Industry Opportunities: Connect with top basketball organizations and discover your dream career in the industry, from coaching to broadcasting and everything in between.

In addition to the above, LBB, Inc. is also committed to providing a safe and inclusive space for hoop fans. We believe that sports should be enjoyed by everyone, regardless of their race, gender, sexual orientation, or any other factor. 

With Life & Basketball Brand you can engage with fellow basketball enthusiasts, share your own hoops knowledge, and participate in interactive forums and discussions.