DARI ARRINGTON

CEO & Founder

Dari Arrington isn't just an athlete; he's a creator, entrepreneur, and coach who embodies the spirit of perseverance. He fosters a sense of belonging, dedication, and grit, inspiring athletes across various platforms.

Dari's journey began in Chicago, but his love for basketball developed in Atlanta, where he spent his childhood. After 8th grade, he and his family moved back to Chicago. Back home, he found his passion for the game despite facing distractions in the inner city. Even when cut from his high school team four years in a row due to his height and perceived lack of skill, Dari refused to give up on his dream. With no mentors to guide him, he took an unconventional path. 

Dari's saw how other players had advocates and publications speaking about them. Dari became his own advocate. He began to self brand before self branding was the thing to do. Ingenuity shone through as he created a unique college recruitment strategy. He built a website, highlight reels, vlogs, and even video cover letters to get noticed. This proactive approach caught the attention of college coaches, paving the way for his future.

Dari's story doesn't end there. He played professional basketball in Australia, entered the NBA draft, and embarked on a successful coaching career. Dari's experiences fueled his desire to create a positive impact. He founded his own sports media company, leveraging his knowledge and creativity to empower athletes and build a supportive community.  

Dari champions the values of sports development, education, and community building, ensuring others have the opportunities he may not have had. His journey is a testament to the power of hard work, resourcefulness, and a commitment to building a positive influence in the world of sports.