Helping Hoopers Get 1% Better.

who we are

At Life & Basketball Brand, our mission is simple: get 1% better every day. We’re all about helping players, creators, and aspiring sports industry professionals take their game to the next level—on and off the court. Whether you’re an athlete looking to improve, a content creator building your brand, or someone breaking into the sports business, we provide the tools, exposure, and community to help you succeed. LBB is where your passion for sports meets opportunity. 

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Monthly newsletter written by our CEO & Founder Dari Arrington

BONDED BY THE GAME.